The Aussie Man brand, rooted in celebrating Australia's rich natural resources, is dedicated to crafting chemical-free, anti-ageing skincare. Our collaboration with Aussie Man began in May 2023, primarily focusing on expanding their Google and Meta paid activities while maintaining a solid 1.7x return on ad spend (ROAS) during this critical growth phase.
Our strategic launch of targeted traffic and conversion campaigns across Google and Meta yielded exceptional results. Within the first three months, we generated over 1 million impressions, driving a remarkable 9,000 users to the site. This initiative led to an additional 1,000 new customers, showcasing an impressive initial ROAS of 1.92 across both Meta and Google activities, exceeding the forecast by 26% for the quarter.
Notably, owing to the brand's subscription-based approach, the ROAS substantially increased each month, reflecting the growing base of loyal customers.
