The Headline, a distinguished build-to-rent housing development managed by Grainger plc, holds a prime location in close proximity to Leeds City Centre. Seeking to maximise occupancy, Grainger enlisted our expertise to craft a robust digital strategy, aimed at swiftly leasing all available apartments within a specific timeframe.
We began by formulating an all-encompassing full-funnel strategy, integrating Meta and PPC campaigns. The focus was on engaging potential residents across various journey stages, from initial discovery to final conversion.
Impressively, the advertisements gained over 350,000 views, leading to a significant surge of more than 30,000 users visiting The Headline's website.
Our creative campaign efforts resulted in an impressive total of 2,168 leads, alongside a commendable conversion rate of 4.4%.
Cost per lead remained at an affordable £12.96, optimising resource usage. The campaign resulted in 58,030 visits to The Headline's website, bolstering its online presence and generating significant property interest. The cost per lead of £15.42 highlighted Serotonin's successful digital marketing strategy.
With careful planning, innovative campaigns, and a focus on lead quality and cost efficiency, Serotonin helped lease up The Headline successfully.
