New & Lingwood, esteemed purveyors of British heritage loungewear, sought to elevate their 150-year legacy as the ultimate gentleman's outfitter, boasting four prestigious stores across London and New York. Eager for amplified success, they turned to us for a comprehensive digital strategy overhaul.
Our journey began with an immersive digital strategy workshop, delineating core objectives for the next 24 months and meticulously reviewing previous campaign performance. Armed with insights, we meticulously crafted a dynamic campaign calendar for 2022-2023, setting the stage for an unparalleled digital transformation.
Executing our visionary strategy involved revamping client ad accounts, a meticulous reconstruction across various platforms, and a laser-focused approach to campaign building. By optimising over 500 product titles and descriptions without compromising brand guidelines, we achieved enhanced search visibility and engagement, propelling the brand to new heights.
In just five months, our campaigns met and surpassed expectations, achieving a remarkable 1.4x higher Return on Advertising Spend (ROAS) while staying within the budget. With a revamped approach and soaring revenue, New & Lingwood's digital transformation is a testament to our commitment to driving exceptional results.
