Client: Procemsa
Event: Vitafoods Europe 2023
Location: Geneva, Switzerland
In early 2023, we began working with Procemsa on a standout exhibition stand for the upcoming Vitafoods Europe 2023 event. Vitafoods is the premier event for the global nutraceutical supply chain, drawing exhibitors and visitors from across the globe. Our client's objective was to make a significant impact at the event, showcasing their latest products and innovations while effectively communicating their brand values.
Objectives
- Brand Visibility: Enhance brand recognition and create a lasting impression on attendees.
- Product Showcase: Effectively display their range of products and new innovations.
- Visitor Engagement: Provide interactive elements to engage visitors and facilitate meaningful interactions.
- Functionality: Ensure the stand design is practical for staff to manage and conducive to business discussions.
Design Brief
The client's brief outlined a need for a modern, inviting, and highly functional stand. Specific requirements included:
- A central area for product displays.
- Private meeting spaces for client discussions.
- Interactive touchpoints to engage visitors.
- Branding elements that align with the company's identity.
- Use of sustainable materials, reflecting the company's commitment to environmental responsibility.
Concept Development
Our design team began by researching the latest trends in exhibition design and the specific layout of the Vitafoods venue. The initial concepts focused on creating an open and welcoming space, using organic shapes and natural materials to reflect the client’s dedication to health and sustainability.
Key design elements included:
- Open Layout: An open, accessible layout to invite attendees into the space.
- Central Display: A prominent central display featuring the client’s newest products, with high-quality lighting to highlight key items.
- Sustainable Materials: Use of recyclable and eco-friendly materials for construction and decor.
Implementation
Once the design was finalised, we collaborated with construction partners to bring the vision to life. The build process involved:
- Material Selection: Carefully selecting sustainable materials that meet both aesthetic and functional requirements.
- Construction: Building the stand components with precision, ensuring durability and ease of assembly.
- Installation: Coordinating with the client and event organisers to ensure timely and efficient installation at the venue.
Outcome
The Procemsa stand at Vitafoods Europe 2024 was a resounding success. Key achievements included:
- Increased Footfall: The attractive and engaging design drew a significant number of visitors, exceeding the client’s expectations.
- Enhanced Brand Perception: Attendees were impressed with the stand’s modern and sustainable design, reinforcing the client’s brand values.
- Product Interest: The interactive displays and well-lit product showcase generated substantial interest and inquiries about the client’s offerings.
- Successful Meetings: The private meeting areas facilitated numerous business discussions, leading to valuable new partnerships and sales opportunities.
