Privacy Policy

This Privacy Policy explains how serotonin.co.uk (the “website”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit or make an enquiry on our website. We are committed to protecting your privacy and complying with applicable data protection laws, including UK GDPR and EU GDPR where relevant.

Information We Collect

We collect information about you in the following ways:

Information You Provide
When you interact with our website, we may collect information you provide directly, including:

• Name, email address, postal address, phone number
• Payment information (processed securely via our payment providers)
• Account credentials (if you create an account)
• Communication preferences and messages you send us

Information Collected Automatically
When you visit the website, we automatically collect certain information about your device and interaction, including:

• IP address, browser type and version, time zone
• Pages you view, products you interact with, search terms
• Cookies, pixels, and other tracking technologies

We use this information to provide, maintain, and improve our services, detect fraud, and optimize your experience on our website.

Children
The website is not intended for individuals under 18. We do not knowingly collect information from children. If you believe your child has provided personal information, please contact us to request deletion.

How We Use Your Information

We use your personal information for purposes including:

• Processing orders, payments, and shipping
• Providing customer support
• Personalizing your experience on the website
• Sending promotional communications (with your consent where required)
• Complying with legal obligations
• Detecting and preventing fraud or abuse

Legal Basis for Processing (UK & EU GDPR)

For users in the UK and EEA, we process personal information based on the following lawful grounds:

• Consent – where you have given explicit consent
• Contract – to perform obligations under a contract with you
• Legal obligation – to comply with applicable law
• Legitimate interests – e.g., improving our services, security, and marketing (without overriding your rights)
• Vital interests or public interest – where applicable

Sharing Your Information

We may share your personal information with:

• Service providers who help us deliver services (e.g., payment processors, fulfillment companies, analytics providers)
• Legal authorities, when required by law, court orders, or to protect our rights
• Marketing partners for targeted advertising, with consent where required

We do not sell your personal information to third parties.

Third-Party Processors
Some of our service providers may be located outside the UK or EEA (e.g., in the U.S. or Canada). When we transfer personal data internationally, we ensure appropriate safeguards, such as:

• Standard Contractual Clauses (SCCs)
• Adequate legal frameworks recognized by UK GDPR

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. Types of cookies we use:

• Functional cookies – to remember your preferences
• Performance cookies – to analyze website usage
• Advertising cookies – to deliver relevant marketing
• Social media/content cookies – to integrate social features

Consent:
We obtain user consent for non-essential cookies through a cookie banner on your first visit. You can manage or withdraw consent at any time via your browser settings or the opt-out links below.

Third-party tracking and opt-out links:

• Google Analytics: https://tools.google.com/dlpage/gaoptout
• Meta: https://www.facebook.com/settings/?tab=ads
• Microsoft Ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance: http://optout.aboutads.info

Behavioral Advertising

We may use your information to provide targeted advertisements. Our partners (including Google, Facebook, LinkedIn, and Sopro) process data on our behalf. You may opt-out of personalized advertising using the links above.

Data Retention

We retain your personal information only for as long as necessary:

• Orders & transactions – retained for accounting, tax, and legal purposes
• Marketing – until consent is withdrawn or marketing communications are unsubscribed
• Support and security purposes – as required for fraud prevention and compliance

Your Rights (UK & EU GDPR)

You have the following rights:

• Access & Portability – request a copy of your personal data or transfer it to another service
• Correction – request updates to inaccurate or incomplete data
• Erasure – request deletion of personal data where permitted
• Restriction of Processing – limit how we use your data
• Objection – object to certain processing, including marketing
• Withdraw Consent – where processing is based on consent
• Complaint – if unsatisfied, you may lodge a complaint with the UK Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint

Automated Decision-Making

We may use limited automated decision-making for security purposes, such as temporarily blocking IP addresses or credit cards after repeated failed transactions. These decisions do not have legal or significant effects on you.

Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, access controls, and regular security audits.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements. Updates will be posted on this page with the “Last Updated” date.

Contact Us

For questions, complaints, or to exercise your privacy rights, contact us:

Email: [email protected]
Mail: Serotonin Digital Ltd, 25 Dale Street, Manchester, M1 1EY, United Kingdom

‍