If you build it they will come…

We create, define, and implement successful digital strategies to boost traffic, generate leads, and drive revenue for property brands.

…Get in touch to find out how we will lead them there.

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Digital strategy that’s as safe as houses

Our dynamic, cross-channel advertising strategies are designed to give your property brand the attention it deserves, whether through Paid Social Advertising on Meta, Instagram, and TikTok, or optimising PPC campaigns on Google and Bing.

We create a strategy that’s tailored to drive results, increase visibility, and align with your property’s goals. From a thorough performance analysis to a carefully crafted media plan, we ensure everything fits perfectly, so you can feel confident it’s not built on sand.

And the best part? You’ll find everything you need to launch your strategy under one roof - ours. With proven success in property projects for big names like HBD and Riverstone, we’re here to support you every step of the way, delivering exceptional returns and making your property brand feel right at home on the market

371%

Increase to website enquiries for Blackhorse Mills, London.

24 X ROAS

Generated from paid advertising for Vision, Manchester.

30+

New Developments launched and leased-up.

Digital Strategy

Forecasts / Consultancy / Media Planning / New Channel Strategy

Our eCommerce Strategy kicks off with a deep dive into your brand’s performance metrics, spotting growth opportunities across different timeframes. Next up, we host a comprehensive Discovery session, where we unpack past campaigns and define your goals for the year ahead.

Armed with these insights, we’ll create a dynamic media plan that forecasts spend, revenue, and ROAS across a variety of channels. We’re all about collaboration, working closely with our clients to fine-tune the strategy and maximise results. Every step of our process is designed to add real value, from detailed assessments to impactful media strategies, all while staying perfectly aligned with your brand’s core goals. We know you want to build a community, and we know how to do it.

PPC & Google Shopping

Google Search / Bing & Microsoft Ads / Lead Generation

In today’s competitive digital world, we make sure your PPC campaigns are in the penthouse on top platforms like Google Search. We also leverage Bing and Microsoft Ads to maximise your brand's reach. Our specialised shopping feed management and development services ensure seamless integration, enhancing user experience, driving e-commerce conversions, and strengthening your property’s online shopping presence.

Social Media Advertising

Meta Advertising (Instagram & Facebook) / TikTok / Snapchat / Retargeting

Your customers are everywhere - swiping through Instagram, laughing at TikTok videos, and connecting with tailored experiences on Meta.

That’s why we take a dynamic, cross-channel approach to Paid Social Advertising. Using Meta’s powerful targeting, we make sure your property brand shows up in all the right places, in a way that feels personal and impactful. This smart, wide-reaching strategy doesn’t just get your brand noticed, it makes it unforgettable, helping you to attract new residents and build a community.

Some of our clients

Serotonin consistently deliver high quality results, generating impressive leads that have significantly boosted our business.

Luke Beckett
Head of Marketing, Riverstone

Featured Work

Ourvita Rebrand

A new journey, a journey to create new brand, and the creation of a destination CDMO. Four brands joining to create one, Ourvita.

Sussex Modern: Yours For The Making

YOURS FOR THE MAKING Celebrating all Sussex has to offer, from the best in British Wines, craft beer, arts, culture and nature.

NQ64

Bringing the retro gaming, neon-graffitti world of the nq64 bar group to life in a digital space with a fully responsive fully editable, modular design and cms.

Property Case Studies

The Gatehouse, Southampton

Gatehouse Apartments, Grainger’s flagship development on the South Coast of the UK, marked the beginning of a successful partnership through an innovative brand awareness strategy. Within four months, the campaign achieved full occupancy, reaching nearly one million people and significantly reducing advertising costs. The success of this data-driven approach established a long-term collaboration, with Gatehouse’s Instagram becoming a key engagement platform for potential tenants.

West Tower Residencies, Manchester

Gatehouse Apartments, Grainger’s flagship development on the South Coast of the UK, marked the beginning of a successful partnership through an innovative brand awareness strategy. Within four months, the campaign achieved full occupancy, reaching nearly one million people and significantly reducing advertising costs. The success of this data-driven approach established a long-term collaboration, with Gatehouse’s Instagram becoming a key engagement platform for potential tenants.

Vision, Manchester

Vision, a luxurious 37-storey development in Manchester, offers 327 elegant homes with exceptional amenities, including a two-storey glass atrium, concierge service, residents lounge, co-working spaces, cinema room, gym, and yoga/spin studio. A successful investor lead generation campaign, launched in collaboration with Alliance Investments in March, effectively captured local and international interest, particularly from the UAE and Hong Kong. The campaign has achieved remarkable results, including multiple sales over 11 months and an impressive 24x return on ad spend (ROAS).

Blackhorse Mills, London

Blackhorse Mills, part of Legal & General’s build-to-rent scheme, was launched as the flagship development in London, with a campaign strategy designed to establish it as a key player in the area. Using data-driven insights, the campaign utilised paid and organic social media, PPC, and influencer collaborations, achieving a reach of over 1.5 million people and a 371% increase in enquiries month on month. Over 12 months, the campaign consistently generated over 250 leads per month and accounted for more than 60% of all website traffic.

Awards Cabinet

Most Effective Digital Strategy
The Drum Awards for Digital Advertising, 2022

Best Digital Strategy
British Interactive Media Association Awards, 2022

Best Mid-size Agency
Prolific North Marketing Awards 2022

Best Property & Construction Campaign
Prolific North Marketing Awards 2022

Best Small Digital Agency of the Year
Northern Digital Awards, 2022

Best Large Budget Campaign (£3m+)
Prolific North Awards, 2021

Best eCommerce Campaign 
Global Marketing Awards, 2021

Best Property & Construction Campaign

Northern Marketing Awards, 2020

Get in touch for a strategy created and managed all under one roof

Social Media Advertising
PPC + Google Shopping
Digital Strategy
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