The best brand collaborations of 2025

The collaborations that did more than break the internet, they built brand power.

We live for the kind of partnerships that don’t just catch eyes, but drive real results.

From viral fashion drops to unexpected alliances, these standout brand collaborations are the ones that turned heads and set the standard for what smart digital marketing and brand strategy should look like. We’ve rounded up the ones that made us sit up, scroll back and take notes on how they mastered the collabs.
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1. Louis Vuitton x Murakami

Two decades after their initial collaboration, Louis Vuitton and Japanese artist Takashi Murakami reunited to reintroduce their iconic designs. The 2025 Re-Edition Collection features the beloved multicolour monogram and Murakami's signature floral motifs, breathing new life into classic LV silhouettes. This partnership not only celebrates artistic synergy but also taps into the nostalgia economy, resonating with both longtime fans and a new generation of fashion enthusiasts.​
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2. LVMH x Formula 1
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A bold move that brings luxury and performance into the same fast lane, LVMH announced its global partnership with Formula 1 at the 2025 Australian Grand Prix. This collaboration positions LVMH at the intersection of high fashion and high-speed racing, offering unique branding opportunities across F1 events worldwide. It's a strategic alignment that amplifies brand visibility and engages diverse audiences, from fashion aficionados to motorsport fans.

3. Robert Irwin x Bonds
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Australian conservationist Robert Irwin made headlines with his bold campaign for Bonds underwear, marking the brand's expansion into the U.S. market. The "Made for Down Under" campaign showcases Bonds' commitment to comfort and sustainability, featuring eco-friendly materials like bamboo viscose. Irwin's involvement bridges the gap between environmental advocacy and contemporary fashion, appealing to a broad demographic and reinforcing Bonds' brand values.​
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4. Skims 
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Skims continued to lead the collaboration space in 2025 with a run of high-impact partnerships. Rosé of Blackpink fronted the Valentine’s Day collection, while Sabrina Carpenter brought Y2K energy to a Gen Z-focused campaign. The brand also became the official underwear partner of the NBA and WNBA, highlighting its focus on inclusivity and performance. Once again, Skims proved it knows how to turn cultural relevance into brand power.
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5. The Productivity Method x Odd Muse
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‍Grace Beverley’s The Productivity Method has teamed up with Aimee Smale’s Odd Muse to create a planner that blends style with substance. By combining TPM’s expert time management system with Odd Muse’s chic, timeless design, this collaboration offers more than just a sleek planner — it’s a powerful tool to help you structure your day with elegance and efficiency. We certainly know that our team will be using this planner!

The brand collaborations of 2025 so far showcase the incredible power of strategic partnerships to boost brand value and increase awareness. By partnering with like-minded brands and cultural icons, businesses can create and build these stories that connect with a wide range of audiences.

At Serotonin, we’re experts at creating these game-changing collaborations with creators, using our digital marketing and brand strategy know-how to drive real, lasting engagement. Get in touch with us today if you are ready to build your brand and awareness through collaborations.