Serotonin Have Acquired Unparalleled

We’re pleased to share that Serotonin has acquired Unparalleled, a performance-led ecommerce agency with a strong track record in Meta, Google, and Email.

This is a strategic move that strengthens our core offer and brings even more capability to the table.

Why Unparalleled
From our first conversations with Luke and Matt, it was clear they shared the same values we try to embed across Serotonin - tenacity, transparency, and teamwork.

They’ve grown Unparalleled into a successful ecommerce agency in one of the toughest climates this industry has seen, building a resilient team of 15 across the UK, Finland, and Portugal. Their experience in scaling performance-led campaigns and working with high-growth consumer brands made them a strong cultural and strategic fit.

What this means for Serotonin
On the surface, little will change for our clients day-to-day. But behind the scenes, this acquisition gives us added depth across our Performance Media team. 

A team of 12 has joined us with capability across Client Services, Meta, Google, and CRM - immediately strengthening the resource and expertise across our client work. Their knowledge, ways of working, and channel experience will be integrated across our teams to enhance delivery, strategic thinking, and performance for every client we work with.

We want to raise the bar with this acquisition.

What’s next
This is the first step in a growth strategy for Serotonin. We're building a modern agency group that can grow in a challenging market. We want to identify specialist agencies who are innovating within their niche, bring them into the group, and share that knowledge across our entire client base. The goal is to create a home for performance - where ambitious brands come when they want to operate at a higher level, consistently

Thanks for being a part of it.
More to follow.

Clair & Dom

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