Serotonin Appointed Digital Agency To Bella Italia

Bella Italia, an icon of the national dining scene, is the home of pasta, pizza, gelato and more. As part of The Big Table Group they sit alongside brands including Las Iguanas, Banana Tree and Café Rouge. With over 230 restaurants nationwide, 70 of which are Bella Italia.

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To coincide with the launch of a new menu and offers, Serotonin were brought on board to help amplify the new ‘Feel Bella’ campaign and generate mass awareness through digital and out-of-home (OOH) channels.

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Megan Trimble, Marketing Director, at Bella Italia said: “We’ve found excellent synergies with the

whole team at Serotonin whilst working on our ‘Feel Bella’ initiative. Being able to take a creative

stance and turn it into a holistic, wide-reaching but highly strategic plan, with a keen focus on

delivering impressive results, is a master skill and one we’ve seen evidenced throughout our

partnership.”

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The campaign leans into the UK's love for the brand - where warm, friendly, comforting dining experiences combine with rich Italian inspired culture. Using playful imagery of people being soothed by giant-sized food dishes, it reinforces the great quality, comforting food on the new dining menu. 

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Since launch, the digital campaign has delivered over 2M impressions, 215K thruplays and 7K page landing views across paid social channels, as well as generating over 7.1M impressions, 208K site visits and 12K bookings via paid search activity. The OOH activity, covering static billboards and screens in train stations, metro stations and shopping centres around Newcastle gained over 8.5M+ impressions over a 2-week period.

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Dom Carter, co-founder and digital director at Serotonin, said: “Opportunities to work with a brand and team like Bella don’t come around often. Bella Italia is not just a household name in the UK restaurant industry but a team driven by a hunger for innovation, always eager to explore new channels and experiment with creative approaches. The results are already speaking for themselves, and we're excited to see where we can go with the brand.”

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Bella Italia adds to Serotonin’s extensive portfolio of hospitality clients. The Manchester based digital agency has delivered creative, digital, social and offline strategies for a number of brands including Banana Tree, Bundobust, Rudy’s Pizza, Las Iguanas and Albert’s Schloss.