Learn how to craft ads that grab attention and make the news, with examples from Super Bowl 2025 commercials.
February 12, 2025
Creating adverts that not only grab attention but also make the news is an art form, blending a deep understanding of your audience with the ability to craft engaging stories and seize on timely moments.
The Super Bowl 2025 ads are a brilliant example of how brands can pull this off.
To write compelling copy, you need to know your target audience inside and out. Consider their needs, wants, challenges, and motivations. With this knowledge, you can tailor your message to strike a chord with them. Building a detailed customer persona will help keep your messaging on track.
Grab attention straight away with impactful headlines. Your headline is the first thing people notice, so it needs to draw them in instantly. Use strong, action-driven language that speaks directly to the audience’s desires or needs.
Make sure you clearly communicate what makes your product or service stand out from the crowd. Focus on the unique benefits your audience will experience, whether it’s saving time, improving their lifestyle, or gaining access to valuable resources.
To be newsworthy, your content needs to be timely and relevant. Connect your adverts to current events or trends to make them resonate. For example, during the Super Bowl, ads that tie into the game or its cultural moments feel more relevant to viewers.
People remember and share stories that evoke emotions. Use narratives that connect with your audience on a personal level, whether through humour, inspiration, or empathy.
Including familiar faces or tapping into popular culture can make your adverts even more newsworthy. For example, the Super Bowl 2025 ads featured celebrities like Matthew McConaughey and Aubrey Plaza, which caught the public’s attention.
Give your audience a chance to interact with your ad, whether it’s through interactive elements, social media challenges, or calls to action that encourage them to participate. This not only boosts engagement but also makes your content more shareable and newsworthy.
By adopting these strategies, you can create ads that not only capture attention but also get people talking, driving engagement and expanding your brand’s reach.
At Serotonin, we specialise in creating impactful content that resonates with audiences. Get in touch today to see how we can elevate your advertising campaigns.
