Bella Italia’s ‘Feel Bella’ Campaign Shortlisted for Campaign of the Year

We’re thrilled to announce that Bella Italia, one of our incredible clients, has been shortlisted for Campaign of the Year at the prestigious Restaurant Marketer & Innovator Awards 2025. Their groundbreaking “Feel Bella” campaign has captured attention across the industry, and we couldn’t be prouder to have played a role in its success.

‍

This recognition shines a spotlight on how bold creativity, paired with data-driven strategy, can drive tangible results—even in challenging market conditions.

‍

The ‘Feel Bella’ Campaign: A Recipe for Emotional Connection

Launched earlier this year, ‘Feel Bella’ was born out of Bella Italia’s ambition to create deeper emotional connections with their guests, especially during a cost-of-living crisis. The campaign focused on delivering comfort, familiarity, and joy—qualities that define Bella Italia as a brand.

‍

At the heart of the campaign were quirky, oversized visuals of beloved menu items like Spaghetti & Meatballs and Pepperoni Pizza, shot in real-life settings to ensure authenticity. These playful, larger-than-life images symbolised the comforting and uplifting experience of dining at Bella Italia.

‍

Multi-Channel Excellence: Turning Strategy into Success

The campaign wasn’t just about great visuals—it was about meeting the right people, in the right places, at the right times. With Serotonin’s digital expertise, “Feel Bella” became a multi-channel powerhouse, delivering stellar results across platforms like YouTube, Google Search, and Out of Home (OOH) advertising.

‍

• Google Search Bookings: —a 627% overachievement on the initial forecast
• YouTube Impressions: 8.8M+ delivered in three months, more than doubling lifetime forecasts.
• OOH Success: Over 8.5M impressions in just two weeks across Newcastle’s train stations, metro hubs, and shopping centres.

‍

These results showcase how strategic media planning combined with eye-catching creative can create both immediate impact and long-term brand equity.

‍

The recognition from the Restaurant Marketer & Innovator Awards highlights the growing importance of innovation and emotional resonance in the hospitality sector. Campaigns like “Feel Bella” prove that brands can thrive—even in uncertain times—by stepping outside the box and tapping into what truly matters to their audiences.

‍

From digital ads delivering millions of impressions to OOH campaigns that turn heads on the street, Bella Italia has shown how modern marketing can transform customer perceptions and drive footfall.

‍

To our friends at Bella Italia: congratulations on this well-deserved recognition. It’s time for everyone to Feel Bella—and we’re here to ensure the momentum keeps building.

‍