Why You Should Avoid Making Changes to Your Google Ads Campaigns During the Learning Period

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What is the Learning Period in Google Ads?

The learning period in Google Ads is the initial phase of a new campaign where the system collects data on the performance of your ads and uses that information to optimize their delivery. During this time, the system may make changes to your bids, ad placements, and other settings in order to find the best possible strategy for delivering your ads.

Why Should You Avoid Making Changes During the Learning Period?

Making changes to your campaigns during the learning period can disrupt the system's optimization process and prevent it from finding the best possible delivery strategy for your ads. This can result in a number of negative consequences, including:

• Reduced Ad Performance: If you make changes to your campaigns during the learning period, you may end up hindering the system's ability to find the best possible delivery strategy for your ads. This can result in reduced ad performance and lower click-through rates.
• Wasted Ad Spend: If your ads are not performing as well as they could be, you could end up wasting ad spend by paying for ineffective ad placements or targeting the wrong audience.
• Missed Opportunities: The learning period is an opportunity for the system to find the best possible delivery strategy for your ads. If you make changes during this time, you could miss out on opportunities to reach your target audience and drive conversions.
• Inaccurate Data: If you make changes to your campaigns during the learning period, it can be difficult to accurately interpret the data that the system collects. This can make it challenging to determine what changes, if any, are actually having a positive impact on your ad performance.

When is the Right Time to Make Changes?

The best time to make changes to your campaigns in Google Ads is after the learning period has ended. Once the system has had a chance to collect and analyze data on the performance of your ads, you can make changes based on that data to further optimize your campaigns.

It's generally recommended to wait at least two weeks before making any significant changes to your campaigns. This will give the system enough time to collect and analyze data on your ad performance and make any necessary adjustments.

In conclusion, it's important to understand the learning period in Google Ads and why making changes during this time can negatively impact your results. By avoiding making changes until the learning period has ended, you can ensure that your campaigns are optimized for the best possible performance and that you're not wasting ad spend on ineffective ad placements or targeting the wrong audience.

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