TikTok limiting scrolling time, LinkedIn using AI for collaboration, and Meta is using it to be ‘helpful’. Are the social media platforms our friends now?

December 11, 2023

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Press

TikTok limiting scrolling time, LinkedIn using AI for collaboration, and Meta is using it to be ‘helpful’. Are the social media platforms our friends now?

LinkedIn AI collaboration tools 

LinkedIn is using AI to encourage engagement (but not for everyone, just yet…)

Collaborative Articles use AI-generated prompts to call on specific users for their expertise and input.

As explained by LinkedIn:

“These articles begin as AI-powered conversation starters, developed with our editorial team. Then, using LinkedIn’s Skills Graph, we match each article with relevant member experts who can contribute their lessons, anecdotes, and advice based on their professional experience. And, that’s when the real magic happens: when professionals share real-life, specific advice by contributing their perspectives to the work questions we’re all facing every day. Because starting a conversation is harder than joining one, these collaborative articles make it easier for professionals to come together and add and improve ideas - which is how shared knowledge is created.”

So it's like a virtual brainstorming session, but with less caffeine and more emojis.

And it’s all to be expected really. 

Microsoft, LinkedIn’s parent company, is already going all-in on generative AI, with its advances to its Bing search engine attracting big interest, and further integrations of ChatGPT also sparking new usage options in its other tools.

It makes sense that LinkedIn too will be getting into the same, and this is probably the first of many new AI integrations coming to the app in the near future.

Maybe one day I can finally start writing these newsletters using AI too.

(Nah, a robot could never write this good…)

Your TikTok time is numbered

TikTok just announced automatic 60-minute daily screen time limits for all users under 18 years old.

Wish they’d do it for me too.

You have to have reached the ripe old age of 13 to create a TikTok account, and now if a teenager passes the new 60 minute limit they will be asked to enter a passcode in order to keep watching.

Which, let’s be honest, they’re just going to punch in and then keep scrolling.

But hey, TikTok’s heart is in the right place.

"Research shows that being more aware of how we spend our time can help us be more intentional about the decisions we make," Cormac Keenan, TikTok's head of trust and safety, said in a statement. "So we're also prompting teens to set a daily screen time limit if they opt out of the 60-minute default and spend more than 100 minutes on TikTok in a day."

This builds on a prompt they rolled out last year to encourage teens to enable screen time management, which increased the use of their screen time tools by 234%. Plus, they’ll be sending every teen account a weekly inbox notification with a recap of their screen time. 

So, it’s more of a suggestion than a limit, really. By the app designed to get you addicted. Hmmm.

Meta AI personas power Whatsapp and Messenger

The Metaverse is so last year.

Now it’s all about AI for Zucks. 

Meta has introduced a team dedicated to building tools powered by artificial intelligence.

More specifically, Zuckerberg says the company is working on AI “experiences” with text, such as chat with Messenger and WhatsApp, experiences with images for things like “creative Instagram filters and ad formats” as well as “video and multi-modal experiences.”

Ultimately though, he said that they were looking to create AI ‘personas’ that can ‘help people in a variety or ways’.

But we can expect simpler AI-based features and tools first. Fully-fledged AI bots that can help you create the perfect Instagram filter, or answer your questions on Messenger will come later.

Personally I’m looking forward to seeing what trouble my AI persona can get up to in the local Facebook group…

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