Oasis Returns - 4 Iconic Brand Collabs You Need To See

The Oasis 2025 reunion tour is redefining how brand collabs and merch connect with fans. From Adidas to Aldi, pop-up shops to viral drops, it’s about blending creativity and culture to build real buzz. 

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Smart marketers are paying attention, this is how you make partnerships feel authentic and fresh.

1. Radio X animated art takeover

To celebrate the reunion, Radio X transformed iconic Oasis album artwork into immersive animations using Dog & Rabbit, alongside pop‑up digital fan stores playing the looping visuals. This campaign hit exactly the right nostalgic nerve, bringing Definitely Maybe and (What’s the Story) Morning Glory? back to life for a new generation. 

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2. Adidas Original's x Oasis 'Original Forever'

Oasis teamed up with adidas Originals for Original Forever: a 26-piece collection including bucket hats, coach jackets and tees. The tribute to 30 years of Britpop launched with a short film set to “Live Forever.” The range is already selling fast, connecting fashion and music in pure Manchester style. 

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3. Manchester City x Oasis Capsule

This collaboration celebrates Oasis’s deep Manchester City roots. The official club store dropped tees, hoodies and bucket hats inspired by Definitely Maybe visuals, some featuring football legends like Haaland and Rodri. It’s more than merch; it’s a cultural handshake between Manchester’s football and music icons.

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4. Aldi 'Supernova Champagne'

In a bold nod to Britpop heritage, Aldi launched Supernova Champagne ahead of Oasis’s homecoming gigs at Heaton Park. Blending regional pride with playful branding, the £14.95 bottle became a hype-driving moment.

The highlight? Rebranding its Prestwich store to ‘Aldeh’ a cheeky tribute to the band and Manchester’s iconic drawl. Proof that even budget retailers can tap into culture to boost brand relevance.

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These collaborations are playing a key role in shaping the Oasis brand as they gear up for their highly anticipated tour launch, blending music, fashion, and culture to create a strong, authentic presence that resonates with fans old and new.

At Serotonin, we turn cultural moments into marketing moves. From visuals to influencer-led drops, we help brands show up in ways that feel real.

Want to ride the next wave? Get in touch today.