It was World Emoji Day yesterday and it’s very hot.

Happy Belated World Emoji Day 🥳

Social media platforms are feeling a little tender this morning after they spent the day celebrating ‘World Emoji Day. The annual celebration, created and hosted by Emojipedia, marked its 9th year running, with red carpet names like Instagram and Twitter showing up with some wild stats. 

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The former went sports-themed this year, sharing insights into the most popular sports emojis used on the app, while Twitter marked the big day by sharing the most tweeted emojis worldwide, with 😭, 😂and 🥺 taking the top three spots. 

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Other stats included:

• 😂 is the most common emoji in 75 countries.
• Wordle-themed emojis 🟩 🟨 ⬜made it into America’s top ten.
• ‘Heart on fire’ won the most popular new emoji, while ‘melting face’ won the most anticipated.
• & 😭 won the Life Achievement award.

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Global emoji use has reached an all-time high, with June and July 2022 seeing record-breaking numbers since the platform first began tracking usage in July 2011. From saying what words can’t to providing the tone and nuance that is lost from face-face conversations, emojis are a language unto themselves and have never been more relevant in our day-to-day digital communications. So get learning. We’ll be expecting your RSVP next year. 

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Suzuki launches new brand campaign ‘Good Different’

‘We’re different… but the good kind of different,’ says Suzuki UK, as it ramps up its marketing with a new brand campaign.

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‘Good Different’ celebrates the singularity of the car manufacturer and how it offers a simpler, better and more rewarding experience for its customers by doing things differently - from the showroom to the road.

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The new spot, created by marketing agency Iris, plays on Suzuki’s lesser known status and uses it to create a folklore around the brand that explains why it is so different, including whispered jokes, fuzzy feelings and fun that is built into every part of the car.

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Alex Key, Senior Marketing Communications Manager, said: “At Suzuki, we’ve always been proud of our unconventional history; we love our new brand positioning as it’s enabled us to step up and own that feeling of being a little bit different, whilst pairing it with robust, research driven product claims designed to deliver disruptive reappraisal.”

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The new campaign launches with a 30 second film across TV and VOD and will be supported by a 60 second TV and cinema film later in July.

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Weather is a key driver of  social media engagement

Another conversation about the weather? Don’t mind if we do. 

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Various parties across the world have been tracking and measuring the effect of weather on social sentiment and engagement and the results are unsurprising but helpful. 

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According to researchers, bad weather positively impacts usage, engagement and post interactions, meaning marketers have a more receptive and captive audience with which to engage. They found that; 

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• Cold, wet weather always increases interactions, regardless of the season
• Average engagement goes up 42% when the sun isn’t out
• Reactions double on rainy summer weekends and interactions increase by 90%
• Researchers at the University of California found that emotional states can spread via social media and cause an ‘emotional contagion’ within social circles and weather can be one of the triggers.

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So to sum up; when people are stuck inside, they spend more time on social media. Not mind-blowing, we know; but it’s definitely eye-opening. By leveraging bad weather to drive promotional deals or using weather based automation to trigger messaging, marketers could generate incredible levels of reach and engagement.

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