Art of Football: Celebrating Football the Way it Should Be

Football in the news/media today: corrupt, racist, sexist, homophobic, violent. The list goes on…

But not today it doesn't, we’re here to celebrate a fashion collective and creative community Art of Football that has brought inclusivity, diversity and the love of the game to the forefront and championing football in all its beauty and glory.

From collaborations with Pukka, Pepsi, Budweiser, Mitre, Umbro, Fifa, the Lionesses and more, the AOF team live and breathe the game and after following their work on socials, you instantly feel like you’re part of their community.

From behind the scenes shoots to interviews with key figureheads providing a true, authentic voice for the game from the grassroots and beyond,

What Art of Football has created is more than just fashionable football garments. It’s a reason to fall back in love with the beautiful game that is football.

Not only have AOF got a distinct and established brand in the football fashion world, but using their socials, they take you on their journey from concept design to creation to customers flying the Art Of Football flag.

It’s this transparency of process captured by authentic BTS footage featured on their instagram stories and reels that makes their audience feel like they are part of the team.

This quote from the AOF team summarises their ethos to a T: ‘We believe football is a community not a commodity. The strength of our community is defined by its individuals and the passion brings us together.’

Make sure to keep your eyes peeled for their new releases of official collections with new clubs dropping now.

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Photo: Art of Football
Written by Matt Stokes, Marketing Manager