A billboard breathes new life into the fight against climate change, we sing greenwashing karaoke and Copenhagen sets the benchmark for climate change awareness.

Ecologi’s Earth Day campaign is a breath of fresh air

There’s a carbon sucking billboard in London. There’s a sentence you never thought you would read. Environmental conservation company Ecologi has unveiled a carbon draining billboard as part of its new Earth Day campaign, titled ‘The Power of Possibility.’ The activist billboard, based in Shoreditch,  is made from a  technology called PURETi which uses natural sunlight to break down harmful emissions. It will spend its six week residency sucking FOUR tonnes of CO2 out of the air - the equivalent emissions of 5,213 car miles - and will then be recycled to generate energy. “We want to show how media can be a force for good,” said Adam Boita, chief marketing officer at Ecologi, which says its mission is to give ‘much needed hope to those who are feeling helpless about climate change.’  It really does suck, in the best way.

Wherefrom says ‘Stop the wash’ or we’ll sue you

To mark this year’s Earth Day, sustainability review platform Wherefrom.org decided to target companies who pay lip service to sustainability. Its new campaign ‘Stop The Wash’ turns the most commonly used greenwashing phrases into a song, designed to raise awareness about brands who insincerely wax lyrical about their efforts. Messages such as ‘go green, do more’, ‘green starts here’ and ‘investing in tomorrow’ are just a few of the ‘vague and generic’ lines called out as the ugliest shade of green. But the video isn’t just a satirical stunt. The company has copyrighted every tagline mentioned and is threatening to sue any organisation that uses a line without evidence. Speaking about the campaign, Wherefrom co-founder Adam Williams said: “With so many phony green campaigns out there, we hope that ‘Stop the wash’ will be a clever tactic to call out brands and stop the use of flaky green slogans - if not we’ll sue them.” *Mic drop* 

Copenhagen elevates its public benches in an innovative climate campaign

Public benches in Copenhagen are offering people a front row seat to the future if we don’t tackle climate change. The city has elevated its public benches to raise awareness of rising sea levels. 10 benches have been raised by 1 metre, the height needed to withstand the climate crisis, and set up in prominent areas with the message ‘Flooding will become part of our everyday life unless we start doing something about our climate. According to the latest UN Climate Report, sea-levels are expected to rise up to 1 metre before 2100 if global warming continues.’ The campaign, called ‘Our Earth - Our Responsibility’ is by Danish broadcasting company TV 2 Denmark. Speaking about their inspiration, Marketing Director Jacob Weinreich said: “Many Danes feel lost in the climate debate with the many figures, reports and data. As a public service media, it is our responsibility to convey information in a way that everybody understands.” We hear you loud and clear. 

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