In early 2024, Procemsa, OFi, Master Pharm, and Aakamp merged to form Ourvita, a unified brand embodying innovation and synergy
The rebranding process involved:
- Workshops and Naming: Collaborative sessions to understand core values, resulting in the name "Ourvita,".
- Brand Identity Creation: Development of the Infinite Link logo, representing continuous innovation and unity.
- Internal Launch Kits: Distribution of branded materials and guidelines to ensure a smooth transition for employees.
Vitafoods Europe 2024: The Public Launch
Vitafoods Europe 2024 was the perfect platform to debut Ourvita. Our aim was to create a memorable and engaging stand that highlighted Ourvita’s core values and unified strengths and create a memorable experience for attendees.
Stand Design: An Immersive Experience
Visitors were greeted by towering pillars representing each of the four merging companies:
- Procemsa, OFi, Master Pharm, and Aakamp: Each pillar featured storytelling elements, showcasing their specialisms and product offerings. These pillars symbolised the foundation and history of Ourvita, emphasising the value each company brought to the merger.
Pathway to Ourvita
The pillars formed a guided pathway, taking visitors on a journey:
- Storytelling: Each step provided insights into the innovation, expertise, and products of the merged entities.
- Engagement: Interactive elements and detailed information kept visitors engaged and informed.
The Destination CDMO
The culmination of the pathway was the Ourvita brand itself, positioned as the ultimate destination for contract development and manufacturing organisation (CDMO) services.
Bringing the Brand to Life
Every touchpoint at the stand was designed to enhance the visitor experience and reinforce the brand identity:
- Bar and Bespoke Coffees: A bar serving bespoke drinks and branded coffees created a welcoming atmosphere and offered a unique engagement point.
- Team Uniforms: Custom-designed uniforms reinforced brand consistency and professionalism.
- Informational Materials: Comprehensive booklets, floor vinyls, and stair takeovers provided detailed information about Ourvita’s offerings.
- Multimedia: Onscreen motion graphics and videos captivated visitors, delivering key messages through engaging visual content.
- Social Media Campaign: A robust campaign supported by real-time content creation amplified the event's impact and extended its reach.
Outcome
The Ourvita stand at Vitafoods Europe 2024 was a major success, achieving the following:
- High Visitor Engagement: The stand’s immersive design and interactive elements attracted and engaged a large number of visitors.
- Positive Brand Perception: Attendees responded enthusiastically to the new brand, appreciating the clear messaging and innovative approach.
- Increased Brand Visibility: The social media campaign and on-site content creation significantly boosted Ourvita’s visibility.
- Industry Recognition: The stand’s iconic design and effective storytelling positioned Ourvita as a prominent player in the health and wellness industry.
Conclusion
The Ourvita stand at Vitafoods Europe 2024 exemplified the power of strategic design and storytelling in brand launches. By effectively merging Procemsa, OFi, Master Pharm, and Aakamp into a cohesive brand, and creating an immersive stand experience, we successfully introduced Ourvita to the world. The event not only marked the beginning of a new chapter for Ourvita but also set a high standard for future industry engagements.
