In early 2024, Procemsa, OFi, Master Pharm, and Aakamp merged to form Ourvita, a unified brand embodying innovation and synergy

The rebranding process involved:

• Workshops and Naming: Collaborative sessions to understand core values, resulting in the name "Ourvita,".
• Brand Identity Creation: Development of the Infinite Link logo, representing continuous innovation and unity.
• Internal Launch Kits: Distribution of branded materials and guidelines to ensure a smooth transition for employees.

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Vitafoods Europe 2024: The Public Launch

Vitafoods Europe 2024 was the perfect platform to debut Ourvita. Our aim was to create a memorable and engaging stand that highlighted Ourvita’s core values and unified strengths and create a memorable experience for attendees.

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Stand Design: An Immersive Experience

Visitors were greeted by towering pillars representing each of the four merging companies:

• Procemsa, OFi, Master Pharm, and Aakamp: Each pillar featured storytelling elements, showcasing their specialisms and product offerings. These pillars symbolised the foundation and history of Ourvita, emphasising the value each company brought to the merger.

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Pathway to Ourvita

The pillars formed a guided pathway, taking visitors on a journey:

• Storytelling: Each step provided insights into the innovation, expertise, and products of the merged entities.
• Engagement: Interactive elements and detailed information kept visitors engaged and informed.

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The Destination CDMO

The culmination of the pathway was the Ourvita brand itself, positioned as the ultimate destination for contract development and manufacturing organisation (CDMO) services.

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Bringing the Brand to Life

Every touchpoint at the stand was designed to enhance the visitor experience and reinforce the brand identity:

• Bar and Bespoke Coffees: A bar serving bespoke drinks and branded coffees created a welcoming atmosphere and offered a unique engagement point.
• Team Uniforms: Custom-designed uniforms reinforced brand consistency and professionalism.
• Informational Materials: Comprehensive booklets, floor vinyls, and stair takeovers provided detailed information about Ourvita’s offerings.
• Multimedia: Onscreen motion graphics and videos captivated visitors, delivering key messages through engaging visual content.
• Social Media Campaign: A robust campaign supported by real-time content creation amplified the event's impact and extended its reach.

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Outcome

The Ourvita stand at Vitafoods Europe 2024 was a major success, achieving the following:

• High Visitor Engagement: The stand’s immersive design and interactive elements attracted and engaged a large number of visitors.
• Positive Brand Perception: Attendees responded enthusiastically to the new brand, appreciating the clear messaging and innovative approach.
• Increased Brand Visibility: The social media campaign and on-site content creation significantly boosted Ourvita’s visibility.
• Industry Recognition: The stand’s iconic design and effective storytelling positioned Ourvita as a prominent player in the health and wellness industry.

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Conclusion

The Ourvita stand at Vitafoods Europe 2024 exemplified the power of strategic design and storytelling in brand launches. By effectively merging Procemsa, OFi, Master Pharm, and Aakamp into a cohesive brand, and creating an immersive stand experience, we successfully introduced Ourvita to the world. The event not only marked the beginning of a new chapter for Ourvita but also set a high standard for future industry engagements.

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