Ofi (Italy), Aakamp (Germany), Procemsa (Italy) and Master Pharm (Poland) - four leading companies in the health and wellness industry, were undergoing a significant transformation by integrating from four distinct businesses into a single, unified brand.
The rebranding initiative aimed to emphasise the combined commitment to "infinite innovation" and the philosophy that "we are better together." We were tasked with conceptualising and executing this comprehensive rebranding project, resulting in the creation of the new brand identity, including the name, brand strategy, internal and external launch assets, social and online presence.
The rebranding of Ourvita had several primary objectives:
The concept of the Infinite Link was central to the new brand identity. It symbolised the continuous and interconnected nature of innovation, as well as the unity and strength derived from the merger of four businesses. The design of the Infinite Link logo featured an elegant, intertwined pattern that visually represented these core values.
The rebranding process involved several key components, executed in parallel to ensure a seamless transition.
To welcome every employee to the new brand, we developed comprehensive brand launch kits. These kits included:
A robust online presence was crucial for the rebranding effort. We built a new online ecosystem that included:
The rebranding project for Ourvita exemplified the power of a well-executed brand transformation. By integrating four businesses under a single, cohesive identity, and emphasising the core values of infinite innovation and unity, we successfully repositioned Ourvita as a leading player in the health and wellness industry. The project not only met but exceeded expectations, setting a strong foundation for Ourvita’s future growth and success.