How could we help a neighbourhood pizzeria, rooted in delivering an authentic in-house Neapolitan experience, respond to a national, hospitality lockdown? And respond quickly.
We started with what we knew: that whatever strategy we delivered had to uphold the brand identity and values that put Rudy’s on the map as one of the best pizzerias in the country.
Our answer was ‘Bake at Home’. A brand pivot that brought their trademark ‘in-house’ experience quite literally in-house by allowing customers to enjoy Rudy’s at home.
We built a Shopify site and e-commerce plan that enabled them to deliver their pizzas across the country and promoted the new offering with an extensive communications strategy without compromising the Rudy’s brand.
"When we needed to redevelop Rudy's website, Serotonin was the obvious choice. They get the brand, the market, and could move quickly to develop our new e-commerce platform. Since working with the team, sales have skyrocketed. We have found a digital partner as passionate about growing our brand as we are" - Jack Edge, Marketing Manager at Rudy’s Pizza
Not only did the business survive the lockdown, it thrived, extending and growing its consumer base and achieving some incredible results:
6.29% conversion rate.
80k + pizzas ordered.
250k + site traffic
