Gift of Oil

Project Info

Inspired by the mediterranean way of life, The Gift of Oil brings an explosion of flavour to the simplest of meals through their artisan oils and balsamics.

Infusing a blend of social advertising (Meta) and paid search (Google), we set out to deliver a cross channel strategy that would increase revenue and aid new customer acquisition.

During the first month of launching a lead generation campaign, our activity drove an additional 3K+ users to their website, achieving 346 new sign ups to their email database and increasing overall traffic by 62% compared to the previous period.

A decision to switch the campaign to a conversion based approach saw our team scaling meta activity to serve 200K+ impressions and drive 3.7K+ users to the site. As well as a growth in orders and revenue through Google Ads, we achieved a ROAS 14% above target.

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