ASSOS of Switzerland App Campaign

Project Info

Founded in Switzerland in 1976, ASSOS is a renowned premium cycling clothing brand. Lycra shorts? ASSOS invented them. With a presence in 12 global markets and numerous physical stores worldwide, ASSOS continues to pave the way in the cycling apparel industry.

In March 2023, ASSOS launched its new app on IOS and Google Play and we were tasked with driving 3,000 - 5,000 app downloads across the US, IT, CH, and DE.
An ambitious global target that came with a strict budget clause to adhere to.

Leveraging our expertise in comprehensive audience targeting, we orchestrated a strategic campaign across Google Ads and Meta; tapping into user interests, search terms, and frequented sites and apps. Following the strong performance across Google Ads for Google Play downloads, we scaled spend further in this platform and launched iOS Download activity.

By focusing on both Google Play and iOS platforms, We drove a total of 53.4k downloads with the outlined budget, surpassing the target by an additional 50k downloads. Our tailored geo-location bid adjustments ensured a substantial volume of downloads from ASSOS’ key markets, with Italy, the US, and Germany leading the way - all while maintaining an optimal cost per acquisition (CPA).

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