Bundobust, pioneers of contemporary Indian Street Food and Craft Beer, boasts four vibrant locations in Leeds, Manchester, and Birmingham.
In the wake of their newly opened Birmingham venue, the time came to initiate their first paid marketing campaign. Missing no tricks, they approached us to prepare something truly remarkable. Our mission was to create a buzz around the Bundobust experience, ensuring it was on the radar of every Birmingham food lover.
We crafted a comprehensive digital strategy and meticulously built awareness around crucial search terms while creating a valuable database of first-party data. This strategy enabled us to incentivise critical first visits to the restaurant with new guests, establishing a strong foothold in the Birmingham market.
The outcome? In the first month of the campaign, we garnered a remarkable 467,000 impressions and drove over 10,000 clicks to the Bundobust website. We expanded Bundobust's database substantially with 627 leads, all accomplished at an impressive Cost Per Lead (CPL) of just £1.06. From digital success to tangible outcomes, we converted our accomplishments into 81 reserved tables at the restaurant.
