Blake Mill is a bold men's shirt brand, known for its one-of-a-kind designs that evoke confidence and a sense of empowerment when worn. In October 2020, Serotonin partnered with Blake Mill, strategically aligning just before the critical trading season for the Men’s Shirt industry.
Our immediate focus was to revamp and restructure the majority of their digital campaigns, paving the way for the realisation of a fresh ROAS and revenue target. This overhaul also included the integration of an innovative programmatic channel, efficiently introducing new customers to the brand at a more cost-effective rate compared to previous Paid Social campaigns. In the first three months of collaboration, Blake Mill achieved unprecedented monthly revenue, setting new six-figure milestones each month.
According to Ross French, eCommerce Director at Blake Mill, "Serotonin is the only Digital Marketing agency with the technical expertise and strategic vision required to facilitate consistent growth." We’re flattered.
As we stepped into 2021, we introduced additional measures within the campaigns to optimise performance, implementing safeguards on PPC campaigns to prevent fraudulent clicks, resulting in cost savings. Additionally, we seamlessly connected the Blake Mill Google Merchant Centre (GMC) to a CSS platform, resulting in a 20% reduction in shopping expenses without affecting revenues. All creative campaign content is produced internally by Serotonin in close collaboration with the Blake Mill team, as we continue to roll out their brand and creative strategy, targeting a younger customer demographic.
As 2022 concluded, we celebrated Blake Mill’s most successful year, surpassing forecasted expectations regarding shirt sales and revenues. The highlight was the exceptional performance during the Black Friday/Cyber Monday campaign, where over 1,600 shirts were sold. Our partnership with Blake Mill continues, aiming to drive fresh customer acquisition for their core product lines, and the launch of new offerings, including t-shirts and accessories.
