What’s new on Instagram? Here’s the lowdown

There’s more Instagram updates that we need to know.

Instagram continues to be a key player within social media platforms, constantly evolving to meet the ever-changing demands of users and businesses alike.

If you’re working on your social media strategy, staying on top of the latest platform updates is essential to make sure your brand isn’t left behind.

So, what’s new on Instagram? A lot.

But here’s the lowdown on some recent features and tweaks that could change the game for your content and engagement.

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Reels get more reach and accessibility. 

Instagram’s Reels have been the platform’s answer to short-form video domination, think TikTok, but with that Instagram spin on it.

Recently, Instagram has expanded access to Reels creation tools and monetisation options for more users worldwide. This means brands and creators can tap into fresh creative formats without the usual restrictions. From new audio features to enhanced editing tools, Reels are becoming even more versatile and accessible, giving your social media strategy a timely boost.

But now, Public posts are now more searchable than ever. 

One of the biggest shifts is Instagram’s move to expand Google indexing of public posts beyond just English-speaking regions.

This update means that content posted publicly on Instagram can now be discovered through Google Search in more countries and languages. For brands, this is a huge opportunity to increase organic visibility outside the platform itself. Your social media content is no longer just confined to Instagram users, it can now reach potential customers through web search, giving your marketing efforts a broader footprint.

Instagram is also focusing on improving the user experience with subtle but impactful changes. New interactive stickers, smoother shopping integrations, and more intuitive navigation features are helping users engage more naturally with content. For brands, this means a chance to create richer, more interactive UX that blend search discovery and shopping together. Incorporating these updates into your social media strategy can help build connections with your audience.

But what does this mean to your social media strategy? The message is clear, Instagram is doubling down on video, discoverability, and user engagement.

As a favourite social media platform, it’s becoming more open and flexible, offering brands new ways to stand out and connect. If you haven’t already, it’s worth revisiting your social media strategy to include more Reels, take advantage of public post searchability, and use all the interactive features.

Keep an eye on these platform updates and don’t just keep up, get ahead. Are you ready to boost your Instagram presence? Get in touch with us today and we can help.