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Expanding lead generation from one location to three platforms across four regions
MHC is a global organisation committed to improving men’s health through specialised treatments. While they had an established lead generation process in one location, their ambition was to expand internationally and reach new audiences. To achieve this, they needed both higher lead volumes and better lead quality to keep their Sales Development team consistently busy and productive.
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Although leads were coming in, many were unqualified, making it difficult for the sales team to hit their targets across multiple regions. The lack of relevant prospects created inefficiency, wasted resources, and slowed down their ability to grow into new markets. They needed a scalable system that could deliver high-quality, region-specific leads in large volumes.
We took a holistic approach to overhaul their lead generation process, focusing on optimising every touchpoint in the customer journey:
Identified precise target audiences and tailored ad messaging for each segment.
Reviewed and refined ad campaigns to maximise relevance and engagement.
Improved lead capture by optimising Typeform questions for qualification.
Enhanced website UX to guide prospects smoothly from ad click to conversion.
Collaborated on sales scripts to ensure a seamless handover from marketing to sales.
This integrated approach ensured a consistent flow from initial engagement to fully qualified leads, enabling MHC to expand with confidence.
Our partnership delivered transformative results:
Expanded operations from one location to four global regions across three platforms.
Over 150,000 men positively treated through increased access to MHC’s services.
Hundreds of thousands of qualified leads generated, giving the Sales Development team a steady pipeline of high-quality prospects.
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