TikTok Shop is (nearly) the size of eBay

This week, TikTok Shop hit the headlines with claims it’s as popular as online shopping giant, eBay. Since its launch in 2024, TikTok Shop is growing fast and already rivalling the 30-year old ecommerce platform. 

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And the proof is in the pudding. TikTok Shop has reached a gross merchandise value of $19bn in third-quarter sales this year, conmpared to eBay’s $20.1bn. 

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What does this mean for your brand?

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Live Shopping is back

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TikTok Shopping’s live shopping feature gives brands space to sell products to thousands of potential customers at once. It’s proving to be very effective too, allowing consumers to discover new brands or products for the first time. 

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Check out our handy guide on everything you need to know about TikTok Shop.

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TikTok targeting  

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Another helpful TikTok Shop feature is that you can target specific audiences. That means your brand will be seen by people who are most likely to be interested in your products. Then you can create more relevant content, improve return on investment, and boost sales.

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Influencers make an impact

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Using micro-influencers is proving to be a very effective tactic for brands on TikTok Shop. They can host real-time sessions to show off products, answer live questions from viewers, and offer exclusive promotions, adding a personal touch, as well as a sense of urgency. 

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Need help getting your TikTok Shop up and running? Get in touch with our social media team today.

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