December 11, 2023
Press
Calling all social media mavens! Instagram's Reels just levelled up, and it's giving TikTok a decent run for its money. With new analytics and updated creation tools, Insta is making waves in the short-form video world.
The new analytics feature is a game-changer for creators. Now you can get real-time insights into your Reels' performance, from views to engagement. Plus, Instagram's improved creation flow means you can now create even more polished and captivating Reels with ease.
But here's where it gets interesting. Instagram's move is a direct challenge to TikTok's dominance in the short-form video space. With similar analytics and creation tools, Instagram is giving TikTok a serious run for its money. Creators now have more options to explore and monetise their content on Instagram, making it a compelling alternative to TikTok.
Not to mention, Instagram's massive user base and established influencer community provide a ready-made audience for Reels creators to tap into. It's a win-win for content creators and businesses alike, offering new opportunities for growth and engagement.
With powerful analytics and enhanced creation tools, it's a game-changer that's challenging TikTok's supremacy and with the pressure coming down hard on TikTok, it could be a huge move for Instagram if we’re to see the ban of TikTok globally.
Talking of which; the creators of TikTok are onto the next best thing, despite facing bans around the world, ByteDance they have built a brand new platform called Lemon8, coined as some sort of lovechild of Instagram Circa 2016 and Pinterest. The name is pretty awful, granted, but the platform makeup sounds promising.
The new app combines the best aspects of Instagram's photo-sharing capabilities with the curated aesthetics of Pinterest, making it a perfect platform for content curation. With a focus on photos over videos and a user interface reminiscent of old Instagram, Lemon8 could be a welcomed change for those who miss the pleasing aesthetics of the past and want to ‘just post pictures’ again.
Lemon8 also allows for long blog-style posts that emphasise lifestyle content such as food, fashion, health, and travel. It’s giving Tumblr.
While still in its infancy and not fully launched yet, Lemon8 is already making waves in the social media world with over 5 million downloads in the Google Play Store already. Will you be downloading the app?
As the world of technology continues to evolve, money-hungry entrepreneurs known as 'HustleBros' are always on the lookout for new tools to streamline their workflows and maximise productivity.
They’re likely the guy talking at you at the party about Krypto and the latest get-rich trend he swears will change his life this summer.
So what’s their latest tech wetdream? AutoGPT.
Auto-GPT is the latest creation spawned from OpenAI's API, a language model powered by AI that's changing the game for content creation and communication. With its ability to generate high-quality text and engage in dynamic conversations with simple prompts, HustleBros are leveraging this technology to work smarter, not harder.
Auto-GPT is available on GitHub but requires programming experience to know how to use it as it runs on Python and requires OpenAI and Pinecone API keys. No idea. However, with the right know-how, the software allows its user to describe the name, role, and objectives of your AI, and specify up to five goals to achieve your objectives. Seamlessly creating content with minimal input required.
We’re unsure of how user-friendly the tech is to the everyday user, but with a version that requires no programming experience already on the market, we’re sure we’ll see something to make us all rich and outstandingly efficient in no time. We can hope, anyway.
Watch this space.
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