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From reaching new audiences to standing out, we explore all the benefits of starting a podcast for your brand.
October 30, 2025
Studio
In 2025, the podcast industry is booming. According to Edison, 30% of adults in the UK listen to weekly podcasts and 42% listen monthly. So why are there still so many brands without a podcast? Those that have one reach new listeners, create a community, and assert themselves as industry experts.
From first time listener to a long time customer, podcasts are a great way of reaching new audiences. Many people don’t use social media which means there’s a huge untapped audience waiting to hear about your brand. Popular podcast platforms include Spotify, Apple Podcast, and YouTube Music.
Podcasts build bridges. Ask any avid podcast listener and they’ll tell you the same thing, it’s the intimacy they value most. You really do feel like you’re getting to know the host while commuting to work or doing chores. That’s why if you're a business, starting a podcast can humanise your company, making you feel more approachable and genuine.
One podcast episode can give brands weeks’ worth of engaging content. From teaser clips and highlight reels to quote graphics and behind-the-scenes moments, podcasts provide loads of opportunities to connect with your audience. All while driving engagement and shaping your brand identity across platforms.
These days, it feels like every comedian or TV personality has a podcast, but surprisingly, not every business does. Which is definitely a missed opportunity. Podcasts create a powerful space for brands to develop a unique voice and for listeners to connect with real experts.
Interested in launching your very own podcast? We can help get you started, get in touch with our team.
