A guide to TikTok Shop

What is TikTok Shop and why should you use it? 

TikTok Shop is an in-app shopping feature that allows creators and businesses to sell directly to users without leaving the platform. TikTok's powerful algorithm and growing ecommerce features means it's a big opportunity for brands to drive sales and build a community.

How do you start selling on TikTok Shop? 

Sign up via TikTok Shop Seller Centre, choose your goals (sales, awareness, both), prepare to post otfen and batch content early on.

‍How to host TikTok Lives that convert

Like with any livestream, the main goal is to be energetic, relatable, and to keep viewers engaged for as long as possible. Ask yourself, how can you catch someone’s attention while they’re endlessly scrolling? Charisma and bags of character goes a long way, so don’t be shy to inject a bit of humour into your TikTok Live.

What’s more, during each Live, monitor key metrics like product views, add-to-baskets, and average watch time to see what’s working and what needs tweaking. This will be super helpful for future streams.

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How to drive sales on TikTok Shop

It’s all about sales, sales, sales. But how do you drive them? Why not have a flash sale or an exclusive live-only deal? You could even hand out first-time voucher codes which is a really effective way of creating urgency. 

Don’t forget to use TikTok’s affiliate marketing programme to reach more creators. What’s more, keep all promotions within TikTok because mentioning other social media platforms reduces your reach. 

How to build a loyal TikTok Shop community

Go Live or go home. The more you livestream the more trust you build with your audience. You then become part of their routine which is exactly what you want. Share everything from style tips to reviewing the latest trends. Your goal is to create a space viewers enjoy returning to. Plus, authenticity and engaging presenters will keep your community growing over time.

When should you start using ads?

Hang fire on running ads until TikTok’s algorithm has had enough time to learn about your audience. Typically, this is after 20 or more hours of live streaming. At that point, you’ll have enough data to make ads effective and targeted.

Thinking about setting up a TikTok Shop for your brand? Read more here from a previous blog.

At Serotonin, we can help you create engaging, creative, and quality content that converts. Get in touch with our team today.

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