These are the Serotonin Brand Guidelines for 2025.

Lorem ipsum dolor sit amet consectetur. Vitae luctus sollicitudin non in facilisis pharetra et ornare. Sollicitudin viverra ut posuere lorem cursus. Ultricies nulla sit dui diam magna mattis viverra pellentesque elementum.

Quisque amet massa nullam mi leo pharetra. Donec ac nisi semper pretium iaculis magna est aliquet nunc. Tellus bibendum facilisis lacus lacinia eget vestibulum orci mi. A ut et neque metus nulla purus massa. Erat tincidunt scelerisque gravida nunc quam odio amet nam leo. Facilisis quam turpis pretium egestas scelerisque morbi ut nunc.

These are the Serotonin Brand Guidelines for 2025.

  1. Logo
  2. Typography
  3. Colour
  4. Gradients
  5. Textures
  6. Patterns
  7. Image Treatments
  8. Usage Examples

Our Logomark

1.1 Master Logomark

NEW FOR 2025 IS OUR MASTER LOGOMARK.

TWO PARTS OF THE BUSINESS CREATIVE & MEDIA CONNECTED-TOGETHER LEADING THE WAY

Download SVGDownload PNG

WE HAVE FOUR MASTER COLOUR VARIENTS OF OUR MASTER LOGO.

Download full suite

1.2 Logomark

WE HAVE FOUR VARIENTS OF OUR NEW LOGOMARK.

WERE POSSIBLE WE USE THE MASTER SOLID VERSION ALONGSIDE OUR WORDMARK.

WHEN WE ARE USING IT IN ISOLATION WE CAN BE MORE FLEXIBLE WITH OUR APPLICATION.

Master
Outline / Refined
Circular
Square
Download full suite

1.3 Master Logo Hierarchy

WE ALWAYS USE THE MASTER SOLID VERSION ALONGSIDE OUR WORDMARK.

ON OCCASIONS WHERE THE MASTER LOCKUP LOSES CLARITY, WE CAN FALLBACK ON ONE OF THESE SECONDARY OPTIONS.

Download full suite

1.4 Stacked Version

FOR WHEN SPACE IS AT APREMIUM BUT THE MARKISN’T ENOUGH ON ITS OWN.

Download full suite

Typography

2. Typography

It will work in all google documents.

‍It is designed for use online. It is open and readable, even at small sizes.

At large sizes it is full of contemporary cool.

Download Google Font
Space Grotesk: Bold

WE HAVE ONE TYPEFACE.
It is super flexible, with a contemporary cool feel.

Space Grotesk: Regular

IT IS SUITABLE FOR ALL OUR COMMUNICATIONS.
It has personality whilst maintaining aseriousness in both large and small sizes.

Space Grotesk: Regular

THE LIGHTER WEIGHTS ARE OPEN, CRISP,
legible and get better the smaller in size that you go.
When typesetting always ask yourself “can I go smaller with my font choice?”
The answer is almost always YES.

Space Grotesk: Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@#£∞$%^&*()[]

Space Grotesk: Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@#£∞$%^&*()[]

Space Grotesk: Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !?@#£∞$%^&*()[]

HERO TITLES CAN BE ALL LOWERCASE

create art.

create noise.

create ideas.

create jobs.

LONG FORM - SENTENCE CASE

Create space.
Create opportunities.
Create controversy.
Create something better than you thought you could.

Create the exception.
Create brands.
Create business.
Create campaigns that
change the game.

Create friendships.
Create change.
Create new ways of doing things.
Create more.

CAPTIONS IN UPPERCASE

CREATE ART. CREATE NOISE.
CREATE IDEAS. CREATE JOBS.

CREATE SPACE.
CREATE OPPORTUNITIES.
CREATE CONTROVERSY.
CREATE SOMETHING
BETTER THAN YOU
THOUGHT YOU COULD.

CREATE THE EXCEPTION.
CREATE BRANDS.
CREATE BUSINESS.
CREATE CAMPAIGNS THAT
CHANGE THE GAME.
‍
CREATE FRIENDSHIPS.
CREATE CHANGE.
CREATE NEW WAYS
OF DOING THINGS.
CREATE MORE.

Colour

5 SHADES OF GREY
Hex: 000000
Hex: 000000
Hex: 000000
Hex: 000000
Hex: 000000
2 SLAPS OF COLOUR
Big Bold Sky
Hex: 0000ff
Hot Mancunian Brick
Hex: e94e0f

inspired by the world that surrounds us